New ways to sell tickets
If you are having an event and need to sell tickets, EventBrite might be the best way to go.
We used EventBrite to sell tickets to our North Country Film Festival in 2010. It was a success.
Now, the California-based company has released an iPad app that faciliates at-the-door sales. The NYTimes has an article:
To deal with similar situations, and to compete more directly with the big guns of the industry, in June the company introduced Eventbrite at the Door. Using an iPad app and a credit card scanner, Eventbrite at the Door customers can let in advance ticket holders and sell 400 new tickets per hour.
Eventbrite is bundling the hardware and testing it in beta with about five or six event organizers, but it plans to release it as an iPad app this summer. The first iteration will be called Eventbrite at the Door, but as more features are added, such as seating, it will evolve into a full mobile box office. CEO Kevin Hartz sees it as akin to Opentable terminals at restaurants. Eventually he’d like to partner with Square for the card swipe readers, but is waiting for Square to open up its API. Square just launched its own iPad cash register app as well, but that is geared more at merchants than event organizers.
In the meanwhile, EventBrite charges less than TicketMaster:
The company charges consumers 2.5 percent of the cost of each ticket plus 99 cents, plus credit card charges of about 3 percent. For a $20 ticket, those fees would come to about $2.10, or 10.5 percent — much less than customers are used to paying through Ticketmaster, where surcharges are often 30 percent or higher.
The industry resists EventBrite’s low costs to consumers:
“A lot of people in the music business don’t want ticketing democratized,” said Josh Baron, editor of the music magazine Relix and co-author of the book “Ticket Masters: The Rise of the Concert Industry and How the Public Got Scalped.” “It’s a business, and venues want money.”