TechCrunch’s MG Siegler wrote something this week that gave me pause:
With the new Open Graph, you’re sharing stuff as you do it. You don’t have to think about it. You’re listening to music on Spotify and it’s being shared with your friends automatically in the Facebook Ticker. The only button you hit is “play”.
There’s one massive problem in the social space: everyone is competing for the same user time. But most services compete by piling on features that erode that time even quicker. They’re offering up services that if I use, it means I’ll have even less time to actually enjoy life. That’s not a sustainable model. Being “social” online has become far too much work.
Facebook has clearly been thinking about this problem. And now they have a way to tap the power of social without thinking about it. That’s the future of the space. It’s not about needing a share button. It’s about not needing a share button.
Given that none of us complain about having too much time on our hands, the investment we make into our social networks (twitter, facebook, grapemojo, orkut, flickr, netflix, and any other forum through which we share ourselves) can feel like it robs us of actually living “real life” outside, offline, away from the computer, with humans in the flesh. (Think about when you last said, “I had a great night out on Facebook last night.”)
Sure, we get satisfaction from posting, sharing, creating and commenting — but anything that reduces the time it takes to do this will be much appreciated.