Paul’s brief definition of the profession of website architect:
A web architect masterminds the creation of a website’s strategy, information structure, technology, design and usability.
Paul’s motto has been: A web architect sees the world through two lenses: information that needs structure, and structures that need form. It’s not enough for sites to function well; as I see it, they need to function beautifully.
A web architect will hire expert craftsmen such as programmers, designers, writers and marketers to help produce the final web product.
PDG has been fortunate to partner with many great experts in various fields, from programmers to advertising agencies to photographers.