Understanding the SEO business.
Build a solid understanding of the SEO business with this interview of Jon Payne of Ephricon Web Marketing.
This post is a work in progress; more thoughts soon.
What not to do in SEM
The takeaway is simple: do not pay for inbound links to your site.
Why? These so-called “backlinks” are prohibited by Google’s guidelines.
The only time you can legitimately “pay” for links is via their own paid ad networks (AdWords and AdSense).
Read what the NYTimes discovered about the country’s 4 major flower sellers google-gaming efforts for Mother’s Day.