Being bad to your customers is bad for SEO
Were you following the saga of the latest SEO-hacking creep? Google has announced it changed its algorithms to detect bad actors.
However, Search Engine Land explains how this man did not really benefit from link equity from bad reviews… it was through several SEO tricks. Two different stories going on.
You can study how a site obtained its google ranking via Yahoo! Site Explorer.
By the way, the seller did get arrested. Justice to be served, finally, thanks to media exposure.