Intrusive consumer-tracking technologies

Are you aware of how large the site tracking industry is growing? WSJ reports about intrusive consumer-tracking technologies:

The 50 [sample] sites installed a total of 3,180 tracking files on a test computer used to conduct the study. Only one site, the encyclopedia Wikipedia.org, installed none. Twelve sites, including IAC/InterActive Corp.’s Dictionary.com, Comcast Corp.’s Comcast.net and Microsoft Corp.’s MSN.com, installed more than 100 tracking tools apiece in the course of the Journal’s test.

The companies that placed the most tracking tools were Google Inc., Microsoft. and Quantcast Corp.

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Some of our web clients need analytical visitor tracking tools, which are not used to build consumer profiles but rather to determine content popularity and effectiveness of Adword Campaigns and referral sources. They have not joined networks like Quantcast to track all of your activities across other websites.

What is Foursquare, and should I care?

What is Foursquare?
Primarily a “location-based social networking service” for smartphones and mobile users. Users “check in” to places they’re at so that their friends know where they are. The most frequent visitor of a place (bar, restaurant, venue) can become the “mayor”, and users can also earn badges for completing special tasks.

The point of all this? The service posits that the world will really care about knowing the most popular, “hottest” places to be right now. Companies of course will hope their venue is just such a place and can advertise to the hordes.

One new service aggregates a group of services: http://socialgreat.com/

It gives a gestalt view from: Foursquare, Twitter, Brightkite, and graffitiGeo.

When your sales staff is compensated based on deal size, not profit

Interesting if not obvious-in-hindsight complaint about Sun Microsystems by Oracle head:

More infuriating, says Ellison, is that Sun routinely sold equipment at a loss because it was more focused on boosting revenue than generating profits. The sales staff was compensated based on deal size, not profit. So the commission on a $1 million sale that generated $500,000 in profit was the same as one that cost the company $100,000, he said. “The sales force could care less if they sold things that lost money because the commission was the same in either case,” he said.

See Reuters article.

Why HTML5 can’t replace Flash

The best analysis for why HTML5 can’t replace Flash – Apple is being “disruptive” in the worst way.

HTML5 Vs. Flash. What You Haven’t Heard — a guest post by Carlos Nazareno, an interactive media artist… in sum, “HTML5 is just as bad, if not worse than Flash.”

And besides, just use CloudBrowse, an app for your smartphone that browses for you.