What's new in web design and development – Principal: Paul D. Gurney.
The war of wits and accusations heats up:
If Flash is to be consigned to the recycle bin, then what technology will replace its amazing animation capabilities? Apple is disingenuous in only focusing on the video-playing aspects of HTML 5.
In other news: SEO — Forget PAGE RANK: Google tells us to forget about it.
This essay by the creative musical band OK Go has a well-written description of how “going viral” works. Here’s a quote from the original article:
Embedded videos — those hosted by YouTube but streamed on blogs and other Web sites — don’t generate any revenue for record companies, so EMI disabled the embedding feature. Now we can’t post the YouTube versions of our videos on our own site, nor can our fans post them on theirs. If you want to watch them, you have to do so on YouTube.
But this isn’t how the Internet works. Viral content doesn’t spread just from primary sources like YouTube or Flickr. Blogs, Web sites and video aggregators serve as cultural curators, daily collecting the items that will interest their audiences the most. By ignoring the power of these tastemakers, our record company is cutting off its nose to spite its face.
The numbers are shocking: When EMI disabled the embedding feature, views of our treadmill video dropped 90 percent, from about 10,000 per day to just over 1,000. Our last royalty statement from the label, which covered six months of streams, shows a whopping $27.77 credit to our account.
It’s a good read; check it out, and consider how your website’s content can be embedded in other sites and blogs, and whether it’s worthy of being shared.
Check out the band’s website at www.okgo.net
If you are a video producer, you know it’s been difficult to make money from selling your videos online. Advertising has typically been the only route to monetization.
Enter a new company, Dynamo.
Once Dynamo launches, anyone who owns a video they think people would pay for will be able to rent it to them via Paypal, for whatever amount of time they want, at whatever price they want, with no charges up front. The video owner immediately gets 70 percent of that revenue, while Dynamo will keep 30 percent — simple. Creators can set prices anywhere from $2 to $12 for viewing windows ranging from six hours to seven days.
But the main reason video creators of all stripes, be they independent, pornographic or whatever, might want to use Dynamo’s solution instead of or in addition to YouTube (both contracts are non-exclusive) is that they can control more of the user experience – everything from the domain name to the design of the website where their video appears.
Read More at Wired.com