Amazon’s Cloud service failure

A client of ours wants to host their video subscription site on Amazon’s cloud services.  Last week they had an outage. Egads, this was not to supposed to happen.  A point of view by Scott Gilbertson:

Amazon Autopsy Reveals Causes of Cloud Death

Amazon is also promising to improve its communication with customers when things go wrong, but as we pointed out earlier, the real problem is not necessarily Amazon. While Amazon’s services unquestionably failed, those sites that had a true distributed system in place (e.g. Netflix, SmugMug, SimpleGeo) were not affected.

In the end it depends how you were using EC2. If you were simply using it as a scalable web hosting service, your site went down. If you were using EC2 as a platform to build your own cloud architecture, then your services did not go down. The later is a very complex thing to do, and it’s telling that the sites that survived unaffected were all large companies with entire engineering teams dedicated to creating reliable EC2-based systems.

That may be the real lesson of Amazon’s failure — EC2 is no substitute for quality engineers.

Amazon has offered its promised apology. It’s published its post-mortem on the recent outage of its AWS EC2 (Amazon Web Services Elastic Compute Cloud) and RDS (Relational Database Service). It says what went wrong and how it’s planning to avoid such problems in the future.

Security for Mac

Mac OS X Security — Urgency is Growing for Protection

A client of ours, CHEN PR, handles the PR and social media strategy for Sophos. This is how we came across their free antivirus software for Mac.

As an all-Mac shop since we began in 1996, PDG & Associates has never used or needed antivirus software. For various reasons the Mac was not an easy or viable target for malware writers. But with Apple’s rising dominance in the computer industry perhaps it’s time to batten down the hatches!

Read a blog post by Sophos. Sophos created a free, award-winning antivirus program for Mac OS X.

Another columnist at ZDNET writes persuasively about the urgent need to prepare for the coming tide of malware. Read the article Why malware for Macs is on its way… by Ed Bott on May 5, 2011.

free Sophos Mac Antivirus Software
free Sophos Mac Antivirus Software

Statistics every marketer should know

Here’s some stats (gathered by HubSpot) to think about in the fast-changing marketing world.

http://blog.hubspot.com/blog/tabid/6307/bid/11414/12-mind-blowing-statistics-every-marketer-should-know.aspx

Give it a quick read to keep up with trends.

PDG takeaway:

ecommerce:  product pages are just as important, if not more important, than a company’s home page. E-commerce sites need to have their product pages just as optimized as the rest of the site. Some users may never even see the home page.

Techie debate over cloudhosting services

Rackspace vs Amazon Web Services

http://news.ycombinator.com/item?id=2448812

Understanding why cloud services (software as a service, saas) removed infrastructure as a competitive advantage:

http://redmonk.com/sogrady/2011/03/11/how-important-is-software/

And what does Cloud services even mean?!

Read the article at readwriteweb.com

And how Facebook has released an open computing initiative, removing infrastructure (hardware, software) as a competitive advantage for competitors.

Even email can outsourced to a cloud provider. Enter: Amazon Simple Email Service (Amazon SES) (but beta), and a former Twitter techie’s  Message Bus API.

Read the article at Twitter and Webshots Veterans Launch New E-Mail API