{"id":793,"date":"2016-08-26T13:56:55","date_gmt":"2016-08-26T13:56:55","guid":{"rendered":"http:\/\/paulgurney.com\/whats_new_blog\/?p=793"},"modified":"2016-08-26T13:56:55","modified_gmt":"2016-08-26T13:56:55","slug":"saas-revenue-models-and-slow-ramp","status":"publish","type":"post","link":"https:\/\/paulgurney.com\/whats_new_blog\/2016\/08\/saas-revenue-models-and-slow-ramp\/","title":{"rendered":"SAAS revenue models and slow ramp"},"content":{"rendered":"<p>Good read: <strong>8 tips from Dave Cancel \u00a0<\/strong><\/p>\n<p>https:\/\/seekingwisdom.io\/saas-companies-beware-the-slow-ramp-of-death-3edcc1b6444a#.37992rqeb<\/p>\n<p><strong>Highlights:<\/strong><\/p>\n<p>If an investor tells you that you can\u2019t build a real business on $20\/month, direct them to Constant Contact.<\/p>\n<blockquote><p>Their average selling price is $37\/month, they have 375k customers, they are on target to do $170 million+ in revenue this year, and they are a publicly traded company (AKA liquidity event).<\/p><\/blockquote>\n<p>SAAS (Software as a Service) startups need to focus on getting on past what Gail calls the slow ramp of death. When selling low-priced subscriptions you make your money in subsequent years\u200a\u2014\u200anot up front.<\/p>\n<blockquote><p>The slow ramp of death is even harder to get past at an average selling price of $37\/month; 1000 customers at that price brings in enough revenue to pay a small handful of employees.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Good read: 8 tips from Dave Cancel \u00a0 https:\/\/seekingwisdom.io\/saas-companies-beware-the-slow-ramp-of-death-3edcc1b6444a#.37992rqeb Highlights: If an investor tells you that you can\u2019t build a real business on $20\/month, direct them to Constant Contact. Their average selling price is $37\/month, they have 375k customers, they are on target to do $170 million+ in revenue this year, and they are a &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/paulgurney.com\/whats_new_blog\/2016\/08\/saas-revenue-models-and-slow-ramp\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;SAAS revenue models and slow ramp&#8221;<\/span><\/a><\/p>\n","protected":false},"author":55,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24,34,15],"tags":[],"class_list":["post-793","post","type-post","status-publish","format-standard","hentry","category-business","category-software","category-technology"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p415hC-cN","_links":{"self":[{"href":"https:\/\/paulgurney.com\/whats_new_blog\/wp-json\/wp\/v2\/posts\/793","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/paulgurney.com\/whats_new_blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/paulgurney.com\/whats_new_blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/paulgurney.com\/whats_new_blog\/wp-json\/wp\/v2\/users\/55"}],"replies":[{"embeddable":true,"href":"https:\/\/paulgurney.com\/whats_new_blog\/wp-json\/wp\/v2\/comments?post=793"}],"version-history":[{"count":1,"href":"https:\/\/paulgurney.com\/whats_new_blog\/wp-json\/wp\/v2\/posts\/793\/revisions"}],"predecessor-version":[{"id":794,"href":"https:\/\/paulgurney.com\/whats_new_blog\/wp-json\/wp\/v2\/posts\/793\/revisions\/794"}],"wp:attachment":[{"href":"https:\/\/paulgurney.com\/whats_new_blog\/wp-json\/wp\/v2\/media?parent=793"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/paulgurney.com\/whats_new_blog\/wp-json\/wp\/v2\/categories?post=793"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/paulgurney.com\/whats_new_blog\/wp-json\/wp\/v2\/tags?post=793"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}