{"id":783,"date":"2016-08-25T16:43:54","date_gmt":"2016-08-25T16:43:54","guid":{"rendered":"http:\/\/paulgurney.com\/whats_new_blog\/?p=783"},"modified":"2016-08-25T16:45:32","modified_gmt":"2016-08-25T16:45:32","slug":"twitter-marketing-and-vanity-metrics","status":"publish","type":"post","link":"https:\/\/paulgurney.com\/whats_new_blog\/2016\/08\/twitter-marketing-and-vanity-metrics\/","title":{"rendered":"Twitter marketing and vanity metrics"},"content":{"rendered":"<p>Excellent article from ListHunt. Best advice:\u00a0<strong>Chase engagement, not vanity metrics.<br \/>\n<\/strong><br \/>\n<a class=\"m-story\" href=\"https:\/\/medium.com\/the-mission\/we-looked-at-167-943-tweets-found-out-hashtags-are-worthless-because-of-bots-37d5190d1569#.oqcku4188\" target=\"_blank\" data-width=\"525\" data-border=\"1\" data-collapsed=\"\">View at Medium.com<\/a><\/p>\n<p>Read about examples of garbage posing as legitimate accounts that\u00a0fill your analytics with false numbers<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Excellent article from ListHunt. Best advice:\u00a0Chase engagement, not vanity metrics. View at Medium.com Read about examples of garbage posing as legitimate accounts that\u00a0fill your analytics with false numbers<\/p>\n","protected":false},"author":55,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[26,14],"tags":[],"class_list":["post-783","post","type-post","status-publish","format-standard","hentry","category-advertising","category-social-media"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p415hC-cD","_links":{"self":[{"href":"https:\/\/paulgurney.com\/whats_new_blog\/wp-json\/wp\/v2\/posts\/783","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/paulgurney.com\/whats_new_blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/paulgurney.com\/whats_new_blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/paulgurney.com\/whats_new_blog\/wp-json\/wp\/v2\/users\/55"}],"replies":[{"embeddable":true,"href":"https:\/\/paulgurney.com\/whats_new_blog\/wp-json\/wp\/v2\/comments?post=783"}],"version-history":[{"count":2,"href":"https:\/\/paulgurney.com\/whats_new_blog\/wp-json\/wp\/v2\/posts\/783\/revisions"}],"predecessor-version":[{"id":785,"href":"https:\/\/paulgurney.com\/whats_new_blog\/wp-json\/wp\/v2\/posts\/783\/revisions\/785"}],"wp:attachment":[{"href":"https:\/\/paulgurney.com\/whats_new_blog\/wp-json\/wp\/v2\/media?parent=783"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/paulgurney.com\/whats_new_blog\/wp-json\/wp\/v2\/categories?post=783"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/paulgurney.com\/whats_new_blog\/wp-json\/wp\/v2\/tags?post=783"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}