{"id":586,"date":"2012-07-18T16:43:27","date_gmt":"2012-07-18T16:43:27","guid":{"rendered":"http:\/\/paulgurney.com\/whats_new_blog\/?p=586"},"modified":"2012-07-18T16:45:48","modified_gmt":"2012-07-18T16:45:48","slug":"yahoo-asking-the-wrong-questions-about-its-future","status":"publish","type":"post","link":"https:\/\/paulgurney.com\/whats_new_blog\/2012\/07\/yahoo-asking-the-wrong-questions-about-its-future\/","title":{"rendered":"Yahoo &#8211; asking the wrong questions about its future"},"content":{"rendered":"<p>From a <a title=\"Mayer to run Yahoo cas CEO\" href=\"http:\/\/www.nytimes.com\/2012\/07\/18\/technology\/yahoo-posts-lower-earnings-as-new-era-dawns.html\" target=\"_blank\">comment<\/a> by the new CEO of Yahoo, Marissa Mayer:<\/p>\n<blockquote><p>Ms. Mayer may have the hardest time taking Yahoo into the mobile advertising arena, a market dominated by her former employer. Unlike Yahoo, Google and Apple dominate the mobile advertising space with hardware and software options.<\/p>\n<p>And that\u2019s where it runs headlong into its identity problem. \u201cYahoo is still mainly a media company. It doesn\u2019t have an operating system. It doesn\u2019t have the devices,\u201d Mr. Hallerman, of eMarketer, said. \u201cI don\u2019t know if there\u2019s room in the market for a fourth mobile platform.\u201d<\/p>\n<p>Asked whether she plans to run Yahoo as a media company or a technology company, Ms. Mayer said, <span style=\"color: #ff0000;\"><strong>\u201cIt\u2019s not the right question. The most important thing is to give end users something valuable, inspiring and delightful that makes them want to come to Yahoo every day.\u201d<\/strong><\/span><\/p><\/blockquote>\n<p>Marissa Mayer is just 37 years old and has uncommon wisdom among the tech analysts and elite. Best of success to her!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>From a comment by the new CEO of Yahoo, Marissa Mayer: Ms. Mayer may have the hardest time taking Yahoo into the mobile advertising arena, a market dominated by her former employer. Unlike Yahoo, Google and Apple dominate the mobile advertising space with hardware and software options. And that\u2019s where it runs headlong into its &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/paulgurney.com\/whats_new_blog\/2012\/07\/yahoo-asking-the-wrong-questions-about-its-future\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Yahoo &#8211; asking the wrong questions about its future&#8221;<\/span><\/a><\/p>\n","protected":false},"author":55,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[26,24,11],"tags":[],"class_list":["post-586","post","type-post","status-publish","format-standard","hentry","category-advertising","category-business","category-latest-news"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p415hC-9s","_links":{"self":[{"href":"https:\/\/paulgurney.com\/whats_new_blog\/wp-json\/wp\/v2\/posts\/586","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/paulgurney.com\/whats_new_blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/paulgurney.com\/whats_new_blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/paulgurney.com\/whats_new_blog\/wp-json\/wp\/v2\/users\/55"}],"replies":[{"embeddable":true,"href":"https:\/\/paulgurney.com\/whats_new_blog\/wp-json\/wp\/v2\/comments?post=586"}],"version-history":[{"count":3,"href":"https:\/\/paulgurney.com\/whats_new_blog\/wp-json\/wp\/v2\/posts\/586\/revisions"}],"predecessor-version":[{"id":588,"href":"https:\/\/paulgurney.com\/whats_new_blog\/wp-json\/wp\/v2\/posts\/586\/revisions\/588"}],"wp:attachment":[{"href":"https:\/\/paulgurney.com\/whats_new_blog\/wp-json\/wp\/v2\/media?parent=586"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/paulgurney.com\/whats_new_blog\/wp-json\/wp\/v2\/categories?post=586"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/paulgurney.com\/whats_new_blog\/wp-json\/wp\/v2\/tags?post=586"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}