{"id":385,"date":"2011-07-24T15:51:09","date_gmt":"2011-07-24T15:51:09","guid":{"rendered":"http:\/\/paulgurney.com\/whats_new_blog\/?p=385"},"modified":"2011-07-24T15:54:11","modified_gmt":"2011-07-24T15:54:11","slug":"the-auteur-vs-the-committee","status":"publish","type":"post","link":"https:\/\/paulgurney.com\/whats_new_blog\/2011\/07\/the-auteur-vs-the-committee\/","title":{"rendered":"The Auteur vs. the Committee"},"content":{"rendered":"<p><a href=\"https:\/\/paulgurney.com\/whats_new_blog\/wp-content\/uploads\/2011\/07\/apple-The-Auteur-vs.-the-Committee.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-387\" title=\"apple - The Auteur vs. the Committee\" src=\"https:\/\/paulgurney.com\/whats_new_blog\/wp-content\/uploads\/2011\/07\/apple-The-Auteur-vs.-the-Committee.jpg\" alt=\"\" width=\"600\" height=\"400\" srcset=\"https:\/\/paulgurney.com\/whats_new_blog\/wp-content\/uploads\/2011\/07\/apple-The-Auteur-vs.-the-Committee.jpg 600w, https:\/\/paulgurney.com\/whats_new_blog\/wp-content\/uploads\/2011\/07\/apple-The-Auteur-vs.-the-Committee-300x200.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p><strong>The Auteur vs. the Committee<\/strong><\/p>\n<p>From an article in digital domain at\u00a0<a title=\"Design by Auteur vs Committee\" href=\"http:\/\/nyti.ms\/qBBIB8\" target=\"_blank\">http:\/\/nyti.ms\/qBBIB8<\/a><\/p>\n<blockquote><p>\u00a0AT Apple, one is the magic number.<\/p>\n<p>One person is the Decider for final design choices. Not focus groups. Not data crunchers. Not committee consensus-builders. The decisions reflect the sensibility of just one person: Steven P. Jobs, the C.E.O.<\/p>\n<p>By contrast, Google has followed the conventional approach, with lots of people playing a role. That group prefers to rely on experimental data, not designers, to guide its decisions.<\/p>\n<p>The contest is not even close. The company that has a single arbiter of taste has been producing superior products, showing that you don\u2019t need multiple teams and dozens or hundreds or thousands of voices.<\/p><\/blockquote>\n<p>A well-known commentator, John Gruber, gave a talk a few years ago about design leadership and creative vision.<\/p>\n<blockquote><p>\u00a0Two years ago, the technology blogger John Gruber <a title=\"Video of talk.\" href=\"http:\/\/bit.ly\/UFXz\">presented a talk<\/a>, \u201cThe Auteur Theory of Design,\u201d at the Macworld Expo. Mr. Gruber suggested how filmmaking could be a helpful model in guiding creative collaboration in other realms, like software.<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Auteur vs. the Committee From an article in digital domain at\u00a0http:\/\/nyti.ms\/qBBIB8 \u00a0AT Apple, one is the magic number. One person is the Decider for final design choices. Not focus groups. Not data crunchers. Not committee consensus-builders. The decisions reflect the sensibility of just one person: Steven P. Jobs, the C.E.O. By contrast, Google has &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/paulgurney.com\/whats_new_blog\/2011\/07\/the-auteur-vs-the-committee\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;The Auteur vs. the Committee&#8221;<\/span><\/a><\/p>\n","protected":false},"author":55,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24,27,4],"tags":[],"class_list":["post-385","post","type-post","status-publish","format-standard","hentry","category-business","category-computers-mac","category-design"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p415hC-6d","_links":{"self":[{"href":"https:\/\/paulgurney.com\/whats_new_blog\/wp-json\/wp\/v2\/posts\/385","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/paulgurney.com\/whats_new_blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/paulgurney.com\/whats_new_blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/paulgurney.com\/whats_new_blog\/wp-json\/wp\/v2\/users\/55"}],"replies":[{"embeddable":true,"href":"https:\/\/paulgurney.com\/whats_new_blog\/wp-json\/wp\/v2\/comments?post=385"}],"version-history":[{"count":6,"href":"https:\/\/paulgurney.com\/whats_new_blog\/wp-json\/wp\/v2\/posts\/385\/revisions"}],"predecessor-version":[{"id":391,"href":"https:\/\/paulgurney.com\/whats_new_blog\/wp-json\/wp\/v2\/posts\/385\/revisions\/391"}],"wp:attachment":[{"href":"https:\/\/paulgurney.com\/whats_new_blog\/wp-json\/wp\/v2\/media?parent=385"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/paulgurney.com\/whats_new_blog\/wp-json\/wp\/v2\/categories?post=385"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/paulgurney.com\/whats_new_blog\/wp-json\/wp\/v2\/tags?post=385"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}