{"id":251,"date":"2011-05-07T14:19:46","date_gmt":"2011-05-07T14:19:46","guid":{"rendered":"http:\/\/paulgurney.com\/whats_new_blog\/?p=251"},"modified":"2011-05-12T21:43:54","modified_gmt":"2011-05-12T21:43:54","slug":"seo-advice-from-a-pro","status":"publish","type":"post","link":"https:\/\/paulgurney.com\/whats_new_blog\/2011\/05\/seo-advice-from-a-pro\/","title":{"rendered":"SEO Advice from a Pro"},"content":{"rendered":"<p><strong>Understanding the SEO business.<\/strong><\/p>\n<p>Build a solid understanding of the SEO business with this <a title=\"ZDNET artcile about SEO\" href=\"http:\/\/zd.net\/jWaW1D\" target=\"_blank\">interview<\/a> of Jon Payne of Ephricon Web Marketing.<\/p>\n<p>This post is a work in progress; more thoughts soon.<\/p>\n<p><strong>What not to do in SEM<\/strong><\/p>\n<p>The takeaway is simple:\u00a0 <strong>do not pay for inbound links to your site.<\/strong><\/p>\n<p>Why? These so-called &#8220;backlinks&#8221; are prohibited by Google&#8217;s guidelines.<\/p>\n<p>The only time you can legitimately &#8220;pay&#8221; for links is via their own paid ad networks (AdWords and AdSense).<\/p>\n<p>Read what the <a title=\"SEM tricks with flower companies \" href=\"http:\/\/www.nytimes.com\/2011\/05\/07\/business\/07flowers.html?nl=todaysheadlines&amp;emc=tha25\" target=\"_blank\">NYTimes<\/a> discovered about the country&#8217;s 4 major flower sellers google-gaming efforts for Mother&#8217;s Day.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Understanding the SEO business. Build a solid understanding of the SEO business with this interview of Jon Payne of Ephricon Web Marketing. This post is a work in progress; more thoughts soon. What not to do in SEM The takeaway is simple:\u00a0 do not pay for inbound links to your site. Why? These so-called &#8220;backlinks&#8221; &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/paulgurney.com\/whats_new_blog\/2011\/05\/seo-advice-from-a-pro\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;SEO Advice from a Pro&#8221;<\/span><\/a><\/p>\n","protected":false},"author":55,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[26,18,12],"tags":[],"class_list":["post-251","post","type-post","status-publish","format-standard","hentry","category-advertising","category-search-engine-optimization","category-website"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p415hC-43","_links":{"self":[{"href":"https:\/\/paulgurney.com\/whats_new_blog\/wp-json\/wp\/v2\/posts\/251","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/paulgurney.com\/whats_new_blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/paulgurney.com\/whats_new_blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/paulgurney.com\/whats_new_blog\/wp-json\/wp\/v2\/users\/55"}],"replies":[{"embeddable":true,"href":"https:\/\/paulgurney.com\/whats_new_blog\/wp-json\/wp\/v2\/comments?post=251"}],"version-history":[{"count":8,"href":"https:\/\/paulgurney.com\/whats_new_blog\/wp-json\/wp\/v2\/posts\/251\/revisions"}],"predecessor-version":[{"id":282,"href":"https:\/\/paulgurney.com\/whats_new_blog\/wp-json\/wp\/v2\/posts\/251\/revisions\/282"}],"wp:attachment":[{"href":"https:\/\/paulgurney.com\/whats_new_blog\/wp-json\/wp\/v2\/media?parent=251"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/paulgurney.com\/whats_new_blog\/wp-json\/wp\/v2\/categories?post=251"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/paulgurney.com\/whats_new_blog\/wp-json\/wp\/v2\/tags?post=251"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}