What is Remarketing

Remarketing allows you to show your ads to users who’ve previously visited your website — as they browse the Web and encounter Google’s ad network elsewhere.

From Google’s Forum:

Remarketing is a feature of interest-based advertising … Remarketing allows you to reach people who previously visited your website, and match the right people with the right message. You can show users these messages as they browse sites across the Google Display Network.

Here’s how it works: You add a piece of code (remarketing tag) to pages of your site that correspond to certain categories you want to promote. For example, adding a tag for “TV” on all of the pages where you sell TVs will let you later show relevant TV ads to everyone who visits those pages. Learn more about creating remarketing lists.

Search advertisers can use remarketing to create an integrated campaign strategy. After driving traffic to your site with search ads, you can then remarket to those users who reach your site by showing them tailored ads on sites throughout the Google Display Network.

 

Selling Tickets to your Event

New ways to sell tickets

If you are having an event and need to sell tickets, EventBrite might be the best way to go.

We used EventBrite to sell tickets to our North Country Film Festival in 2010. It was a success.

Now, the California-based company has released an iPad app that faciliates at-the-door sales. The NYTimes has an article:

To deal with similar situations, and to compete more directly with the big guns of the industry, in June the company introduced Eventbrite at the Door. Using an iPad app and a credit card scanner, Eventbrite at the Door customers can let in advance ticket holders and sell 400 new tickets per hour.

We are hoping that soon their new At the Door app can utilize the awesome Square card reader software available for Android and iOS. It does not appear possible yet… from Techcrunch:

Eventbrite is bundling the hardware and testing it in beta with about five or six event organizers, but it plans to release it as an iPad app this summer. The first iteration will be called Eventbrite at the Door, but as more features are added, such as seating, it will evolve into a full mobile box office. CEO Kevin Hartz sees it as akin to Opentable terminals at restaurants. Eventually he’d like to partner with Square for the card swipe readers, but is waiting for Square to open up its API. Square just launched its own iPad cash register app as well, but that is geared more at merchants than event organizers.

 

In the meanwhile, EventBrite charges less than TicketMaster:

The company charges consumers 2.5 percent of the cost of each ticket plus 99 cents, plus credit card charges of about 3 percent. For a $20 ticket, those fees would come to about $2.10, or 10.5 percent — much less than customers are used to paying through Ticketmaster, where surcharges are often 30 percent or higher.

The industry resists EventBrite’s low costs to consumers:

“A lot of people in the music business don’t want ticketing democratized,” said Josh Baron, editor of the music magazine Relix and co-author of the book “Ticket Masters: The Rise of the Concert Industry and How the Public Got Scalped.” “It’s a business, and venues want money.”

 

Using Mac OS Lion (10.7) with Adobe products

Adobe has posted a tech note about how its products interact with Apple’s new OS X operating system.

http://kb2.adobe.com/cps/905/cpsid_90508.html#products

As expected, the glitch-and-bug list is lengthy.

* * *

Macworld posted an article about other Lion glitches and compatibility issues with other Mac programs. Among others:

Finally, Microsoft promises an update to Office in the next few months that will add support for Lion’s Autosave, Versions and full-screen features.